Nokia: From N-Gage to QD
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA037 |
Electronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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1865 - 2004 |
| Organization |
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Nokia |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Communications |
Abstract:
In 2004 the global mobile game market was valued at about $450 million. Mobile
games are different from typical console games such as PlayStation and Xbox.
Nokia is making an ambitious foray into games with its N-Gage game deck. N-Gage
uses an innovative wireless multiplayer platform to provide both local and
remote interactive gaming. Rivals contended that N-Gage had serious flaws. When
N-Gage failed in the market, Nokia revamped and relaunched the product as N-Gage
QD in April 2004, just six months after the original N-Gage was released. Only
time would tell how QD would fare in the intensely competitive gaming industry.
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Contents:
Keywords:
Nokia, N-Gage, N-Gage QD, Nokia QD, Mobile phones, Mobile games, Strategy, Video gaming industry, Video games, Sony PlayStation, Microsoft Xbox, Sega, Nintendo, Losing market share
Nokia: From N-Gage to QD
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